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OALib Journal期刊
ISSN: 2333-9721
费用:99美元
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匹配条件: “ YM Amr” ,找到相关结果约895条。
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Understanding Consumer Digital Consumption Behaviour in the Edge of Social Media Platforms
[PDF]
Cherouk Amr Yassin
Open Journal of Social Sciences (JSS)
,
2021,
DOI: 10.4236/jss.2021.910028
ing the evolving role of perception and attitude of
Facebook recommended advertisements in the context of impulse buying behaviour.
Thus, structural equational modelling was done to understand the effects of the
variables under investigation. The findings revealed that impulse buying is
affected by the positive attitude towards the recommended advertisings, which
are influenced by both informativeness and credibility as values perceived from
the recommended advertisings. This study provides some useful practical
implications for the F-commerce administrators, advertisers, promoters, and
consumers.
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